Marketing analysis Case Study Example | Topics and Well Written Essays - 750 words

Marketing analysis - Case Study ExampleThe strength of the company is the exclusivity it provides with its garments. There is a prestige tag attached to the apparels it counterbalances and that become the need quotient for the customer. The high pricing is confirm because of this prestige factor. The strength of the company also lies in the styles they have created, excellent service to the customer, wide frame of sizes, work and patterns available all come with the prestige factor. The weakness for True religion jeans comes from the securities industrying scheme implemented. For an average consumer the pricing is too high and the indemnity market cannot be predictably loyal. Additionally with entry of various apparel digresss like, swimwear, footwear etc. there could be a diversion from its core brand name. correspond to International forum for cotton promotion the jeans market worldwide is grew from US$52 billion in 2007 to US $56 billion by 2014. North Americans have p roved to be number unity consumers of jeans having maximum pairs of jeans in their wardrobes. Astonishingly the share of premium jeans is also significant. Even if it may look as mere 2 % of the total market the figures range truly high as the basic market is of higher demand. Hence opportunity in the external environment is significant for the company. The threat to the company comes from the change magnitude share of other manufacturers in premium denim wear. ... Considering the analysis above it is a genuinely wise schema implemented by the company to market the jeans as a premium segment. The premium market share is growing at a significant rate. The organization is mainly find on the attitude of the customers which says that as long as the garment delivers style and fit, the price for the same holds slight importance. Promoting it through television and movie stars is another clever strategy as it instantly adds to the appeal of the jeans. The strategy also specifies tha t it is worth to pay a few extra as proficient quality comes with near(a) pricing. Here the product promotion strategy is based on premium value for the money paid. The brand promotion is based on celebrity endorsements. The marketing strategy is based on the study of consumer of jeans and very well supported by services offered. Retail experience for a customer is memorable with good service offered across the counter. To add to it the customer is not sent away by non-availability of the merchandise. So a customer when walks in is sure to get a memorable experience through wide range of merchandise, helping attitude of the staff and a great style and fit offered in variety of colours and patterns. This builds a strong foundation of customer relationship and makes the customer come back for more. Although the customer would want to come back for more satisfactory shopping experience, the market segment for the organization needs to expand. The underway segment takes care of marke t which is fashion conscious and would not mind spending money to make a style statement. However as stated earlier this segment is also not very brand loyal and is more likely to switch at the first alternative available. In much(prenominal) case