International Strategic Management- Case study (Emirate airline)

International Strategic Management- (Emirate airline) - Case Study ExampleSome of this reproduction involves diversity, as the business employs more than 150 different nationalities and must deal with a diverse demographic of clients (Matly & Dillon, 2007). Training and development is a key inseparable resource, in terms of human capital, to provide current customer service and support to fulfill the companys mission and differentiation tactics toward emulous edge through service.The business has also been able to establish a network of internal capabilities including an ever-growing quiver of planes which whollyows Emirates the distinction of being the only airline across the globe to offer non-stop leak service to all six continents from a single airline hub (emirates.com, 2009). This requires internal flexibility and expertise in coordinating flight services in a manner which does not project, to the travelling client, delays or inferior scheduling capacity. This is an int ernal competency which gives Emirates a reputation for being both innovative to meet international client demands and also coordinate on-time arrivals and departures.Much to the dismay of Emirates Airlines, the companys cash position is quickly deteriorating, due largely to heavy financing of current planes and also the current economic climate which is causing drops in passengers as they cut back on business and personal costs (Kerr, 2009). The business has attempted to diversify its holdings, including saucy investments in the construction of a hotel and its ongoing dividends being paid to the Dubai government (Kerr). However, the business still maintains a strong cash position of $2.4 (US) billion, giving the business considerable opportunities to further diversify its business holdings and render more long-term revenue. Therefore, from an internal strategic analysis, Emirates Airlines is well-positioned with positive cash availability to strengthen its ability to stretch for th as deemed